Antimofo is the group responsible for fuelling Vitoria’s underground scene since 2004. Today it has 3 nightclubs - Fluente, Bolt and Stone, Llama, a shop with all sorts of cool products, and also Eu Amo JP, a seasonal event to celebrate the neighbourhood .
What I loved about the project was the opportunity to deal with so many different identities and personalities on the same website, and also having to create a neutral environment where they could all be in harmony. Because of their big audience and variety of events, the agenda and internal pages had to be carefully designed to show all information in a consistent way but keeping each brand's personality.
ROLE & TECHNIQUES
- Information Architecture
- Interface Design
The clubs pages features all of their upcoming events, photos and basic information such as location and business hours. All pages use the same structure with a different style pattern, as each club has its own brand and audience.
The agenda displays all upcoming events, which can be filtered by day of the week and nightclub. When filtering by nightclub, the background overlay colour automatically changes so it matches the brand.