I find beauty in the ordinary — and coherence in messes.

Brazilian, based in Amsterdam since 2017 — I came for a project and stayed for the light, the bikes, and the stroopwafels. Probably in that order.

For twelve years I've built digital platforms and design systems at the intersection of brand strategy, product thinking, and organizational design. I work where complexity is most interesting — where systems need to scale without losing what makes a brand feel like itself.

Away from screens: I shoot on film, maintain an ever-evolving Japan itinerary I may or may not act on, and share an apartment with two cats who remain completely unimpressed by design systems.